About - Furever Collective

Our Story

Furever Collective was born from a simple yet powerful idea: what if every pet purchase could automatically help rescue animals in need? We recognized that pet owners spend billions of dollars annually on supplies, food, and accessories, but very little of that spending directly benefits animal welfare organizations struggling with limited funding.

Our founders, passionate animal advocates with backgrounds in business and technology, created a solution that requires no extra effort from pet owners while generating substantial, sustainable funding for rescues. By partnering with major retailers and sharing 25% of our profits with animal welfare organizations, we've created a win-win-win scenario for everyone involved.

How It Works

When you shop through Furever Collective, you're redirected to your favorite retailers like Amazon, Walmart, PetSmart, Petco, and Chewy. You shop exactly as you normally would, paying the same prices, but we earn a small commission from the retailer. We then donate 25% of that commission directly to animal welfare organizations.

For you: No extra cost, no hassle, same great products and prices.

For rescues: Sustainable, predictable funding to continue their life-saving work.

For animals: More resources for rescue, rehabilitation, and finding forever homes.

Our Mission

To create sustainable funding streams for animal welfare organizations while making it effortless for pet owners to support rescue efforts through their everyday purchases.

We believe that supporting animal welfare shouldn't require extra time, money, or effort from busy pet owners. By integrating giving into routine shopping, we make supporting rescues as easy as buying pet food.

Our Vision

A world where every pet purchase contributes to animal welfare, creating a sustainable ecosystem that supports rescue organizations, promotes responsible pet ownership, and ensures no animal goes without care.

We envision a future where animal welfare organizations have predictable funding, allowing them to focus on their mission rather than constantly fundraising for basic operations.

Why 25%?

We believe in transparency and meaningful impact. While we could donate a smaller percentage and keep more for operations, we've committed to sharing 25% of our profits because we believe animal welfare organizations deserve substantial support, not token gestures.

This percentage allows us to maintain our platform, continue growing our network of retail partners, and still provide significant funding to rescues. It's a sustainable model that grows as our community grows.

Join the Collective

Furever Collective is more than a shopping platform—it's a community of pet lovers who believe in making a difference through everyday actions. When you shop through our platform, you're joining thousands of others who have chosen to turn their routine purchases into a force for good.

Together, we're proving that small actions, when multiplied across a community, can create significant impact. Every click, every purchase, every share helps build a better world for animals in need.